How to Generate Sales Leads During COVID-19

Making sales is often associated with the idea of physically connecting with prospects and turning them into clients. This means being out in meetings, presenting your product or service, building relationships with other companies, etc.

But now with the COVID-19 pandemic, all these activities are completely halted for the time being.

Don’t Panic.

There are a lot of ways you can use this time to generate sales leads that can help drive your revenue in the short and long term.

Back to Basics

The first thing to do is to review your target audience. Everything changed drastically for a lot of people so it is most likely the case that your audience’s needs, pain points, and purchasing habits have also changed. So, you should think about how your service or product fits into this shift in consumer habits and how you can communicate this to your audience effectively. This will, in turn, help you generate more and better leads because you will remain relevant.

Embrace Online Strategies

With most people working from home they are surely spending quite a lot of time in front of their screens. What this means for your sales and marketing departments is that you need to reshape your strategy so that you are relying heavily on digital sales and marketing channels.

There are many tools at your disposal to generate more sales online.

Create Quality Content

Your audience is currently looking for information and solutions online so make sure you are perceived as a thought leader in your industry by providing your audience with quality content. By putting out great articles and blog posts you are more likely to turn readers into paying customers.

Host Virtual Events

Hosting an event, whether digital or physical, is a very effective way of generating leads. Use this to your advantage by hosting a conference or participating in a virtual trade show.

Sales Calls 

Sales calls have always been a vital part of the salesman’s toolbox but now that social-distancing guidelines are in place the sales call must be amped up a bit so it can be almost as effective as an in-person sales meeting. To do this it is important that you use video calls in each sales call you make. This will help you build rapport with your potential customers better than just through a regular phone call.