With new regulations, limitations, and rules coming in every few weeks, businesses everywhere are finding it hard to plan and set goals for 2021. This has been an ongoing theme since last year, and what worked back then will continue to be the way to go this year too.
The companies that were able to quickly accept the new reality they faced, and adapted their whole operations, accordingly, were the companies that were able to weather the covid-19 pandemic better than others.
Workers transformed into fully remote workers in just a few days, sales and marketing efforts migrated to the digital world, and the video conference became the new standard for communications, to name a few of the most significant changes that affected every industry.
And it is in that spirit that you can be able to set up your business for success in 2021. Here are a few ideas to get you started.
If you jumped into online sales as an emergency measure to stay afloat in 2020, make sure that this year you plan a more robust ecommerce strategy that will take your business to the next level. All the insights you gained from last years’ experience will come in handy here so make sure to incorporate that into this year’s strategy.
Another great idea is to get all the people involved in last year’s effort to migrate your sales online and get their input on what challenges they faced and what they wish to improve on this year.
Now that you experienced what it is like to manage a fully remote workforce, it is the perfect time to think about how you will incorporate this into this year’s plan.
Will you make it a permanent thing? Will you keep a central office at all? Will you help your employees equip their home offices better? Will you offer stipends for people who choose to work at coworking spaces?
Again, it is a fantastic idea to get your whole team involved in shaping this policy as they were the ones in the trenches during this last year.
With more people spending their entire day online due to quarantines and lockdown restrictions, many companies found that the internet was the only place where they could market their products and services effectively. This year take your digital marketing up a notch by revamping your website to make it easier for customers to use, become an expert in social media marketing, and also learn about how you can better communicate with your target market.
Take care of your team
Your team has been through quite a year, and now that they are able to get a little breathing room, they might start to show signs of mental exhaustion and burnout. This is far from ideal when you are thinking about taking on a new year and working as hard as possible. So, in order to make 2021 a success, first make sure to evaluate how morale is within your team.
And even if you are experiencing a full lockdown in your city or if your industry is almost dormant, you can still make this year a success by making improvements that you have been putting off for years because you simply didn’t have the time.