Since the pandemic started nearly two years ago, the only constant for small businesses has been change. For many businesses, the onset of the pandemic lead to major business model changes, new product or service offerings, and finding new channels to reach customers. Some people launched new businesses altogether after realizing opportunities in our “new normal.” As we head into a new year, new trends are emerging from our changing behavior and government regulations on how businesses operate. Small business owners need to stay aware of the changes and movements that are driving business in 2022 in order to set themselves up for success. 5 Business Trends To Watch In 2022 1. …
5 Business Trends to Watch in 2022
Is Coworking Right For You? The Benefits of Coworking Space
Over the past decade, coworking spaces have become mainstream and even commonplace for a lot of companies. Then, the COVID-19 pandemic caused an upheaval in traditional workspaces, leading many teams to let go of their office buildings, opting instead for remote and hybrid teams, and forgoing benefits of coworking spaces. However, that doesn’t mean they’re the right choice for every business. What Is Coworking? The unofficially-official definition of coworking is: the use of an office space or other working environment by people who are self-employed or working for different employers, typically so as to share equipment, ideas, and knowledge. You may also hear coworking spaces referred to …
How To Plan a Successful Business Event
We’re quickly approaching the end of 2021, which means that business owners are wrapping up their year and looking ahead to the future. This is the perfect time to plan an end-of-year wrap-up or strategic planning meeting! Planning a successful business event can feel daunting. Versa can help you plan a successful business event. How to start planning your business event For important business events, it’s important to consider the who, when, what, why, and where of your event. Who? For year-end events, you may want to involve your entire team. This allows you to give them an update on the state of the company and gives employees an opportunity to ask questions and discuss problems or …
Ways to Increase Creativity at Work
Encouraging and increasing creativity at work can help grow your business and set its products and services apart from the competition. After all, fostering creativity can result in better solutions for your problems, more sales opportunities, and being able to retain and attract talent. In creating successful coworking solutions, Versa has looked into ways to help its members increase creativity at work. Six Ways to Increase Creativity at Work 1. Encourage brainstorming Installing a big whiteboard and having many markers handy can be a great way of encouraging employees to explore any idea they might have, whenever inspiration comes to them. The size of the whiteboard is important …
How to Improve Your Personal Brand
Your personal brand is, at a very basic level, what you stand for. This is reflected in how you act, how you interact with others, the values you have, and how you project those values every day. Having a strong personal brand sends a clear signal to potential employers or clients what your strengths are, establishes your reputation, helps you build trust, and communicates exactly what you can bring to the table. Now it is important to note that your personal brand exists, whether you have consciously cultivated it or not makes no difference. So, it is in your best interest to start working on a strong personal brand that represents you exactly how you want it to. To get you started, here …
Coworking Space Can Benefit Your Business and You
Finding the ideal office space can be hard, especially if you are a solopreneur, a freelancer, or run a small business. After all, there are many things to consider such as the ideal location for your office, how easy it is to scale your business when it grows, the duration of lease terms that are offered, etc. And with a tight budget, finding decent office and/or coworking space that benefit your business can be a difficult and lengthy process. Of course, you always have the option of working from home and complement that with frequent visits to your favorite coffee shop. This will cut the cost of having an office to almost zero. But choosing either option usually means sacrificing your …
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